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Being unobtainable only heightens the attraction for the world’s most-coveted watches

Whenever Rolex revealed its Rainbow Daytona in 2018, the rose-gold that is flamboyant set with a gradated splash of colored sapphires across the bezel raised eyebrows.

“It ended up being one thing therefore playful and thus unanticipated from Rolex,” says Paul Boutros, who oversees watches for the market that is american Phillips auction home in nyc. Right after, the Rainbow Daytona was almost as tricky to find while the proverbial pot of silver. “I think you should be interviewed by some body high-level at Rolex to obtain one,” he adds.

While Rolex’s expert models—including the Cosmograph Daytona, Submariner, and GMT-Master II—are consistently hard to obtain, with demand far outstripping supply, the Rainbow is actually a veritable white whale.

Rolex creates only a few Rainbows every year, partially as a result of difficulty of sourcing the 36 completely matched, colored sapphires that induce a mesmerizing ombrГ© impact regarding the bezel.